• Tuesday – Often the highest open rates because people are focused and clearing inboxes.

• Wednesday – Strong engagement as people are settled into their weekly routine.

• Thursday – Good day for newsletters and donor communication before the weekend.

• Avoid Monday mornings – Many people are catching up on weekend emails.

• Avoid Friday afternoons – Many people are preparing for the weekend and may ignore emails.

Best Times to Send Emails

• 8:00 AM – 10:00 AM – Many people check email when starting their workday.

• 11:00 AM – 1:00 PM – Lunchtime browsing can increase open rates.

• 6:00 PM – 8:00 PM – Some audiences check personal email in the evening.

• Avoid very late-night emails unless scheduling them for morning delivery.

Additional Email Tips

• Test different days and times to learn when your specific audience responds best.

• Keep subject lines short and clear to increase open rates.

• Be consistent with your sending schedule so readers expect your emails.

• Monitor open and click rates to improve future campaigns.