Resolution

Resolution refers to the clarity and quality of an image
Upsampling means increasing resolution; downsampling means reducing resolution
Understanding when to use each option helps maintain professional-looking graphics
Upsampling is useful when enlarging an image
Helps prevent images from becoming blurry or pixelated
Example: turning a social media graphic into a banner or display sign
Downsampling is used to reduce file size
Helps images load faster on platforms like social media
Maintains acceptable quality while reducing size
Social media graphics typically require lower resolution
Print materials require higher resolution
Display signage often requires very high resolution
Planning ahead is important
Create images at a higher resolution if you may enlarge them later
Understanding resolution allows you to create flexible marketing materials for multiple platforms