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Best Days to Send Promotional Texts

  • Tuesday – Thursday (Top Performers)
    • Midweek is when people are most responsive and settled into routines.
  • Saturday (Secondary Option)
    • Works well for retail, restaurants, and weekend promotions.
  • Avoid:
    • Sunday (low engagement, personal/family time)
    • Monday mornings (people catching up on work)

Best Times of Day

  • Late Morning: 10:00 AM – 12:00 PM
    • People are awake, settled, and checking their phones.
  • Early Afternoon: 1:00 PM – 3:00 PM
    • Good for reminders and limited-time offers.
  • Early Evening: 4:30 PM – 6:30 PM
    • Ideal for promotions tied to dinner, shopping, or after-work decisions.

Timing Based on Business Type

  • Restaurants
    • 10:30 AM – Lunch promos
    • 4:30 PM – Dinner specials
  • Retail
    • 11:00 AM – 2:00 PM or 5:00 PM – 7:00 PM
  • Service Businesses (appointments, home services)
    • 9:30 AM – 11:30 AM

Important Best Practices

  • Send no earlier than 9 AM and no later than 8 PM
  • Keep messages short and clear
  • Include a clear call to action
  • Avoid sending too frequently (2–4 times per month is a good baseline)
  • Match timing to urgency (flash sale vs. general promo)

Pro Tip (High Impact)

If you want stronger results, align your message with behavior:

  • Send lunch deals before lunch
  • Send weekend sales on Friday afternoon
  • Send reminders 1–2 hours before decision time
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